
Our market analysis shows ten core segments for LCVs in Europe, each with its own specific requirements (Exhibit 1). In turn, these requirements, as well as specific use cases or parity of the total cost of ownership (TCO), can influence consumers’ appetites for EV adoption. The intended use of an LCV therefore plays a much stronger role in dictating its EV-related requirements, such as battery size and range. growth in the recreational-van market, which largely leverages LCV platforms as base vehicles in EuropeĬompared with personal vehicles, LCVs have a much broader and more differentiated set of applications.continued growth in e-grocery, which is expected to keep growing after the COVID-19 boom with CAGR of approximately 7 percent until 2030 1 McKinsey analysis based on estimates from Euromonitor, Europanel, IGD, and McKinsey “COVID-19 to accelerate online grocery shopping beyond 2021,” Euromonitor International, April 30, 2020.increased emphasis on last-mile delivery, driven by continuous growth of e-commerce.Growth is expected to continue in the years to come with an average of more than 1 percent per annum, mainly driven by three trends: And if the pandemic had not negatively affected the market, the growth rate would have been more than 5 percent per annum during this period. Although the LCV market was affected by the global decrease in purchasing power during the COVID-19 pandemic, on a broad level, the market in Europe grew slowly but constantly at about 4 percent per annum from 2015 to 2021. LCVs have enjoyed steady growth for almost a decade. This article provides a perspective on market segmentation and expected dynamics, EV adoption and expected growth rates, and lessons incumbents can learn from today’s new entrants. In this multifaceted environment, LCV incumbents need to target EV uptake in their portfolios to address customer needs and maintain market share. What’s more, start-ups and new market entrants are targeting specific segments with product and business-model disruptions, putting further pressure on established players. Given the diversity of LCV use cases and customer segments, the speed of electric power-train adoption is expected to vary across different types of LCVs. What do you think? Let us know in the comments.This article is a collaborative effort by Stefan Frank, Malte Hans, Bernd Heid, Sören Jautelat, and Patrick Schaufuss, representing views from McKinsey’s Industrials & Electronics Practice. Glass Bottom Games have also confirmed that the game will have post-launch support, which includes a “Pet the Bird Mode” and “Skate Heaven” stage.įinally, the developers also uploaded a humorous trailer to announce the delay, which you can find below:
#Skatebird platforms Pc
Launching on Septemlets us ramp up our efforts to ensure SkateBIRD comes to PC and consoles on the same day!” As a small indie studio, completing certification on multiple platforms requires plenty of extra work.

“This wasn’t an easy decision, but SkateBIRD was always a game about doing your best, and we owe it to our backers, fans, and fellow bird enthusiasts to ship the game in its best state. In a press release, Glass Bottom Games founder Megan Fox had this to say about the delay: According to the developers, this will not only allow the game to release on all platforms simultaneously, but also give them more time to polish the final product.

Some unfortunate news for everyone looking forward to playing SkateBIRD next month.ĭeveloper Glass Bottom Games has announced they will be delaying the release of SkateBIRD to September 16th 2021.
